These updated standards, designed to address urgent global challenges like climate change, human rights, and equity, promise to redefine what it means to be a responsible business. Yet, as companies grapple with these heightened expectations, one pressing question looms: will these new standards empower businesses to lead the charge toward a sustainable future—or will they create barriers too high for many to overcome?

Amidst the risk of mission-drift, falling trust and institutions trying to hold onto integrity, we live in a world of rising regulations, conscious consumers, and evolving stakeholder expectations.

Not all ESG strategies are created equal. Many businesses get stuck in reporting fatigue, surface-level commitments, or generic frameworks that don’t align with their core purpose.

At Known Impact, we believe the most effective ESG strategies are built on one key idea: measure what matters. And build it from the inside out.

Certified B Corporations (B Corps) have emerged as beacons of integrity, demonstrating that businesses can achieve profit while upholding purpose. B Corp certification serves as a trust signal, enhancing brand loyalty and strengthening stakeholder confidence.